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Start Strong. Perform in Style.

From workouts to everyday loungewear.

GUIDE

Baselayer for every activity

Our baselayer range is designed for all sports, intensities, and conditions. With its unmatched versatility and functionality, it's a well-made investment made to last a lifetime.

Dress for the tracks.

Our Nordic Ski Collection delivers comfort and performance for every pace, every distance.

Run the cold season

Running

From blistering cold to pouring rain, our performance gear is designed to keep you comfortable and protected, no matter what the weather throws your way.

From blistering cold to pouring rain, our performance gear is designed to keep you comfortable and protected, no matter what the weather throws your way.

Footwear

Shoes for long and short distances, and for people who love to run.

Shoes for long and short distances, and for people who love to run.

BIKE COLLECTION

Cycling in all weathers.

The end

Shoes for every run

Road to Trail

From pavement to trail and back again. Move between surfaces in one shoe.

From pavement to trail and back again. Move between surfaces in one shoe.

Trail Shoes

Durable yet lightweight running shoes with engineered support and excellent grip.

Durable yet lightweight running shoes with engineered support and excellent grip.

Complete your winter setup — from baselayer to ski gear.

Road to trail shoes

Gear up for biking in cooler conditions.

Stay visible in the dark.

Stay seen during the dark hours on the road. Eye-catching iridescent and reflective garments, made form wind- and waterproof fabric for optimal weather protection.

Stay seen during the dark hours on the road. Eye-catching iridescent and reflective garments, made form wind- and waterproof fabric for optimal weather protection.

SubZ for the cold rides.

Conquer the low temperatures along the roads. The SubZ collection provides insulation and comfort during colder conditions.

Conquer the low temperatures along the roads. The SubZ collection provides insulation and comfort during colder conditions.

Race Day Collection

Shoes for every occasion.

Nordlite Speed

Experience next-level speed and comfort with Nordlite Speed. Lightweight, responsive, and built to power every stride.

Experience next-level speed and comfort with Nordlite Speed. Lightweight, responsive, and built to power every stride.

Pure Trail Pro

Conquer any trail with Pure Trail Pro. Explosive energy return, superior grip, and a race-ready fit – built for speed in every terrain.

Conquer any trail with Pure Trail Pro. Explosive energy return, superior grip, and a race-ready fit – built for speed in every terrain.

Two women in yoga attire sit on mats, performing seated twists in a minimalist room with a fireplace.
Two women in yoga attire sit on mats, performing seated twists in a minimalist room with a fireplace.

Training wear

Remember
your goal.

From gym sessions to casual outings, the versatile Collective
collection empowers your every move.

Bike Gear - For riders of all levels.

Cyclist in a Craft jersey rides a bike on a rural road at sunset, with trees and a colorful sky in the background.

Choose the Right Bike Bibs

This guide helps you navigate the world of bike bibs and their chamois. From superior to great, there are options for riders of all levels.

This guide helps you navigate the world of bike bibs and their chamois. From superior to great, there are options for riders of all levels.

Cycling Apparel and Gear

Whether you are a sunshine rider, a puncheur extraordinaire or someone for the Sunday ride where the espresso break is sacred, our comprehensive range of cycling clothing is for you.

Whether you are a sunshine rider, a puncheur extraordinaire or someone for the Sunday ride where the espresso break is sacred, our comprehensive range of cycling clothing is for you.

Explore Collective Collection

Race Day Ready.

A running collection designed to conquer the world's most prestigious marathons.

RUNNING GUIDE

Conquer the cold,
own the run.

Our Winter Running collection is built on a multi-layer concept that keeps your body temperature optimal, no matter the outside conditions.

Browse Our Gear

Footwear

Shoes for long and short distances, and for people who love to run.

Shoes for long and short distances, and for people who love to run.

Running

From blistering cold to pouring rain, our performance gear is designed to keep you comfortable and protected, no matter what the weather throws your way.

From blistering cold to pouring rain, our performance gear is designed to keep you comfortable and protected, no matter what the weather throws your way.

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The Journal

Road Bike

Layer up, ride on.

Whether you're commuting or training, embrace the season with apparel that combines visibility, warmth, and style.

Nordic ski

How to dress for cross-country skiing

Cross-country skiing, also known as Nordic skiing, is not only one of the toughest endurance sports, but also a sport that places great demands on your clothes if your goal is to perform optimally.

Nordic skiing essentials

Shoes for every occasion.

Pure Trail

A premium trail running shoe made for the toughest ultra-trail races in the world.

A premium trail running shoe made for the toughest ultra-trail races in the world.

Xplor

Whether you're running on the road, the trail, or anything in between.

Whether you're running on the road, the trail, or anything in between.

Road Bike

Layer up, ride on.

As the landscape changes color and the air takes on a crisp edge, it’s time to gear up for biking in cooler conditions. Layer up to keep warm when hitting the roads or trails.

The Journal

Discover the Secret to Injury-Free Running: The Soft Side of Trail Running

For many runners, the allure of the open road is irresistible. The rhythmic pounding of feet on asphalt, the steady cadence of breath, and the predictability of each step can be meditative. However, there's a growing movement among runners who are discovering the secret to injury-free running: the soft, forgiving embrace of trail running.

For many runners, the allure of the open road is irresistible. The rhythmic pounding of feet on asphalt, the steady cadence of breath, and the predictability of each step can be meditative. However, there's a growing movement among runners who are discovering the secret to injury-free running: the soft, forgiving embrace of trail running.

Going for the win: Amateur to PRO with Emkay

Our pro athletes visits La Palma Spain for a Craft training camp in order to prepare for the 2024 running season.

Our pro athletes visits La Palma Spain for a Craft training camp in order to prepare for the 2024 running season.

Shoes for every run

Road Shoes

Next generation’s running shoes with excellent energy return, explosive toe-off and great flexibility.

Next generation’s running shoes with excellent energy return, explosive toe-off and great flexibility.

Trail Shoes

Durable yet lightweight running shoes with engineered support and excellent grip.

Durable yet lightweight running shoes with engineered support and excellent grip.

Autumn Run

For all weather elements.

As the leaves turn, days get shorter and temperatures drop – it’s time to embrace the running in colder and darker conditions.

Hydro Collection

Mid Season Sale

Up to 50% off.

Bike News

Trainingwear.

Your daily essentials. The go-to wardrobe where casual scandinavian design meets excellent comfort. Our new sportswear collection has the basic and versatile essentials, designed to fit your daily activities.