Timeless design
We create products made to stay relevant beyond seasons and trends.
We create products made to stay relevant beyond seasons and trends.
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Our design philosophy
We come from a place far up north, where simplicity is strength, nature is our teacher, and resilience is a mindset. These values shape our approach to design, combining timeless aesthetics with modern innovation. Through thoughtful design and a focus on functionality, we aim to create products that meet the demands of endurance sports.
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Function
Function is always the starting point, ensuring every detail serves a clear purpose and enhances performance.
Function is always the starting point, ensuring every detail serves a clear purpose and enhances performance.
All new product developing starts with the design checklist, with several questions that we need to ask:
01 – Does this product deserve existence? What’s the reason for being?
02 – Does this product solve a clear need for athletes?
03 – Can this product be made in a more sustainable way?
04 – Does this product withstand the test of time?
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Partnerships & associations
STICA
The Swedish Textile Initiative for Climate Action is a non-profit organization dedicated to creating a roadmap and action plan for the Swedish apparel and textile industry with the aim of reducing greenhouse gas emissions beyond the 1.5°C warming target.
The Swedish Textile Initiative for Climate Action is a non-profit organization dedicated to creating a roadmap and action plan for the Swedish apparel and textile industry with the aim of reducing greenhouse gas emissions beyond the 1.5°C warming target.
amfori BSCI
An initiative of the Foreign Trade Association (FTA), the leading business association of European and international commerce that brings together over 1,500 retailers, importers, brands and national associations to improve the political and legal framework for trade in a sustainable way.
An initiative of the Foreign Trade Association (FTA), the leading business association of European and international commerce that brings together over 1,500 retailers, importers, brands and national associations to improve the political and legal framework for trade in a sustainable way.
