Fastest Way To Fast.

Introducing Nordlite Tempo. Made to beat your personal best and to keep you going mile after mile.

New Arrivals Shoes

Race Day Ready.

A running collection designed to conquer the world's most prestigious marathons.

Race Day Collection

Shoes for every occasion.

Nordlite Speed

Experience next-level speed and comfort with Nordlite Speed. Lightweight, responsive, and built to power every stride.

Experience next-level speed and comfort with Nordlite Speed. Lightweight, responsive, and built to power every stride.

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Pure Trail Pro

Conquer any trail with Pure Trail Pro. Explosive energy return, superior grip, and a race-ready fit – built for speed in every terrain.

Conquer any trail with Pure Trail Pro. Explosive energy return, superior grip, and a race-ready fit – built for speed in every terrain.

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A person jogging on a sunlit, tree-lined dirt path in a forest, surrounded by lush greenery.
A person jogging on a sunlit, tree-lined dirt path in a forest, surrounded by lush greenery.

Road to Trail.

No matter the surface, no matter the distance—our road-to-trail running shoes are engineered to handle it all.

Bike Gear - For riders of all levels.

Cyclist in a Craft jersey rides a bike on a rural road at sunset, with trees and a colorful sky in the background.

Choose the Right Bike Bibs

This guide helps you navigate the world of bike bibs and their chamois. From superior to great, there are options for riders of all levels.

This guide helps you navigate the world of bike bibs and their chamois. From superior to great, there are options for riders of all levels.

Go To Guide

Cycling Apparel and Gear

Whether you are a sunshine rider, a puncheur extraordinaire or someone for the Sunday ride where the espresso break is sacred, our comprehensive range of cycling clothing is for you.

Whether you are a sunshine rider, a puncheur extraordinaire or someone for the Sunday ride where the espresso break is sacred, our comprehensive range of cycling clothing is for you.

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Browse Our Gear

Training wear

Your daily essentials. The go-to wardrobe where casual scandinavian design meets excellent comfort.

Your daily essentials. The go-to wardrobe where casual scandinavian design meets excellent comfort.

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Footwear

Shoes for long and short distances, and for people who love to run.

Shoes for long and short distances, and for people who love to run.

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TRAIL RUNNING GUIDE

Become a
Trail Runner

Our Top 5 Tips to Get Started with Trail Running.

The Journal

Discover the Secret to Injury-Free Running: The Soft Side of Trail Running

For many runners, the allure of the open road is irresistible. The rhythmic pounding of feet on asphalt, the steady cadence of breath, and the predictability of each step can be meditative. However, there's a growing movement among runners who are discovering the secret to injury-free running: the soft, forgiving embrace of trail running.

For many runners, the allure of the open road is irresistible. The rhythmic pounding of feet on asphalt, the steady cadence of breath, and the predictability of each step can be meditative. However, there's a growing movement among runners who are discovering the secret to injury-free running: the soft, forgiving embrace of trail running.

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Going for the win: Amateur to PRO with Emkay

Our pro athletes visits La Palma Spain for a Craft training camp in order to prepare for the 2024 running season.

Our pro athletes visits La Palma Spain for a Craft training camp in order to prepare for the 2024 running season.

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Trainingwear.

Your daily essentials. The go-to wardrobe where casual scandinavian design meets excellent comfort. Our new sportswear collection has the basic and versatile essentials, designed to fit your daily activities.

Browse Our Gear

Training wear

Whether you're commuting or training, embrace the season with apparel that combines visibility, warmth, and style.

Whether you're commuting or training, embrace the season with apparel that combines visibility, warmth, and style.

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Footwear

Shoes for long and short distances, and for people who love to run.

Shoes for long and short distances, and for people who love to run.

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Base Layers
Stay warm, dry, and ready for winter adventures.

Men

Explore premium baselayers for men.

Explore premium baselayers for men.

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Women

Explore premium baselayers for women.

Explore premium baselayers for women.

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Nordic Ski

Nordic Training

Nordic Training collection delivers comfort and performance for every workout.

Nordic Training collection delivers comfort and performance for every workout.

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Nordic Race

The Nordic Race collection offers high-performance gear designed for tough challenges.

The Nordic Race collection offers high-performance gear designed for tough challenges.

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Backcountry

Our Backcountry collection offers durable, high-performance gear for off-trail adventures.

Our Backcountry collection offers durable, high-performance gear for off-trail adventures.

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Shoes for every run

Trail Shoes

Durable yet lightweight running shoes with engineered support and excellent grip.

Durable yet lightweight running shoes with engineered support and excellent grip.

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Road Shoes

Next generation’s running shoes with excellent energy return, explosive toe-off and great flexibility.

Next generation’s running shoes with excellent energy return, explosive toe-off and great flexibility.

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Road Bike

Layer up, ride on.

Cold rides are the foundation of summer success. With the right layers and gear—think thermal jackets, gloves, and shoe covers—you can stay warm and focused. Winter miles make summer smiles. Ready to master layering?

Shoes for every occasion.

Pure Trail

A premium trail running shoe made for the toughest ultra-trail races in the world.

A premium trail running shoe made for the toughest ultra-trail races in the world.

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Xplor

Whether you're running on the road, the trail, or anything in between.

Whether you're running on the road, the trail, or anything in between.

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Nordic ski

How to dress for cross-country skiing

Cross-country skiing, also known as Nordic skiing, is not only one of the toughest endurance sports, but also a sport that places great demands on your clothes if your goal is to perform optimally.

Gift guide

Gear Up for Giving. Finding the perfect gift just got easier. Whether they run, ski, bike, or hit the gym, our curated gift guide has something for every athlete.

GUIDE

Baselayer for every activity

Whether you're running, skiing, training, or biking – fast or slow, in warm or cold temperatures – a baselayer is your essential second skin. Refined over nearly five decades, our baselayer range is designed for all sports, intensities, and conditions. With its unmatched versatility and functionality, it's a well-made investment made to last a lifetime.

Nordic skiing essentials

Autumn Run

For all weather elements.

As the leaves turn, days get shorter and temperatures drop – it’s time to embrace the running in colder and darker conditions.

Hydro Collection

Mid Season Sale

Up to 50% off.

ROAD BIKE

Layer up, ride on.

Bike News

Trainingwear.

Your daily essentials. The go-to wardrobe where casual scandinavian design meets excellent comfort. Our new sportswear collection has the basic and versatile essentials, designed to fit your daily activities.