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Rush of Speed

PRINT OF THE SEASON

”The city at sunset becomes a blur of light and color, constantly shifting with every movement. Every pedal stroke feels sharper, faster, freer. That is the Rush of Speed. Captured in this print.”

The Rush of Speed

With this collection we would like to put the rider into the right mindset, with a print inspired by cykling throug the city blur in sunset.

The print story this season is a complete print kit for the modern cyclist, including a jersey, arm warmers, cap, and socks. The collection is designed for both women and men but in a slightly different colour tone.

Find your Rush of Speed kit

The story behind the design

Listen to our Concept Designer Annsofie Jakobsson explaining the story and the thoughts behind the print design.

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