Trainingwear

Introducing our latest athleisure collection, designed to inspire confidence and comfort in every move.

Shoes for every run

Road Shoes

Next generation’s running shoes with excellent energy return, explosive toe-off and great flexibility.

Next generation’s running shoes with excellent energy return, explosive toe-off and great flexibility.

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Trail Shoes

Durable yet lightweight running shoes with engineered support and excellent grip.

Durable yet lightweight running shoes with engineered support and excellent grip.

Shop Now

ROAD BIKE

Layer up, ride on.

Introducing Craft Trail.

We tap into our Swedish heritage of following the course of nature. An approach that allows you to push further and go where only the dedicated choose to go.

The Journal

Discover the Secret to Injury-Free Running: The Soft Side of Trail Running

For many runners, the allure of the open road is irresistible. The rhythmic pounding of feet on asphalt, the steady cadence of breath, and the predictability of each step can be meditative. However, there's a growing movement among runners who are discovering the secret to injury-free running: the soft, forgiving embrace of trail running.

For many runners, the allure of the open road is irresistible. The rhythmic pounding of feet on asphalt, the steady cadence of breath, and the predictability of each step can be meditative. However, there's a growing movement among runners who are discovering the secret to injury-free running: the soft, forgiving embrace of trail running.

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Going for the win: Amateur to PRO with Emkay

Our pro athletes visits La Palma Spain for a Craft training camp in order to prepare for the 2024 running season.

Our pro athletes visits La Palma Spain for a Craft training camp in order to prepare for the 2024 running season.

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